30 Email Subject Lines That Will Boost Your Open Rate

30 Email Subject Lines That Will Boost Your Open Rate

Crafting the perfect subject line for your promotional emails can be difficult. Follow this proven template to increase opens and boost your sales today!

Good Subject Lines = $$

Your subject line is the most important part of any email. It determines whether a reader will open or quickly delete your email. With that in mind, it’s always important to spend some time crafting the perfect subject line for each new promotion you create.

Email marketing will be one of your most profitable traffic sources. In fact, it provides the highest ROI out of any marketing source! For every $1 you spend on email marketing, you’ll receive an average of $40 in return. Because of this, you’ll want every email delivered to be opened and read, earning you the most amount of revenue possible.

Creating the perfect subject line can be very difficult at times. So, I’ve put together a list of the top 30 performing subject lines based on my own experience paired with countless hours of research. Simply re-word each one slightly to fit your own brand and watch how fast your open rates will increase as a result!

Best-Performing Email Subject Lines

  1. Introducing: ______. Your Solution For _____!
  2. I don’t usually do this…
  3. Deals That Make Us Proud (Unlike Our Nephew, Steve)
  4. Don’t Open This Email.
  5. 3 Bizarre Ways People Are Getting ______. (your product benefit)
  6. Are you a part of the 9%?
  7. Hey [name], [question]?
  8. Can you keep a secret?
  9. Ending Tonight: __% Off!
  10. Get ___ In [timeframe for results]!
  11. See What’s New This Week!
  12. Dropping Tomorrow. Stay Tuned.
  13. Hurry. Only X Left!
  14. Season of Giving: The Year’s Top Gifts
  15. Last Chance: Get Your ____
  16. Get a head start on fall!
  17. Want an extra 30% off?
  18. Here’s what others are saying…
  19. What is _____? (invoke curiosity)
  20. Have you heard?!
  21. It’s going away soon!
  22. 25% off your favorites
  23. Free gift with every order!
  24. Claim your free ____!
  25. Quit wasting time/money on ___ and try ___!
  26. Where did the time go? (ending soon)
  27. Good news inside!
  28. I thought I’d let you know
  29. Check out these hand-picked styles!
  30. Best ___ Ever.