What To Include In Your Shipping Policy

Writing your brand’s shipping policy is one of the most important steps… So, make sure to do it correctly.

Your Shipping Policy is Essential

Customers will reference your shipping policy countless times per day when you’re running traffic through your funnels. It’s important to make sure that you have a well-written, professional looking, shipping policy that gets the message across. Many customers will actually read a company’s shipping policy before making ANY purchase decisions! You can thank the many scammy stores out there for your customer’s lack of trust with new online brands…

Your shipping policy should be proudly displayed across multiple areas of your brand, such as product pages, footer tabs, about and more. The easier you make it to find, the happier your customers will be! Many advertising platforms will also require you to display your shop policies on your webpage (Google, FB, etc.). That being said, it’s not a good idea to start running ads or driving sales until this step is complete.

There are many great options when it comes to actually writing your shipping policy. You can find a free or paid online template, hire out the task, or reference a few ideas and craft your own shipping policy. Now that you know why it’s so important to include, you need to decide how you will write your policy. A quick Google search will provide many great options to get started with or to reference for ideas. A quick Fiverr search can also hire a freelance copywriter to craft a professional, branded shipping policy custom to your business for a small fee. The choice is yours with this.

What You Need To Include

So what exactly goes into writing a professional shipping policy? There are many points that you want to get across within this page to clear up and customer confusion and help increase your conversion rates. You should first start by including your processing & handling time. This is the time between the customer placing an order and you actually dropping it off at the post office. Most of the time you’re looking at 1-3 business days with standard ecommerce brands. Besides your processing time, your customers will want to know your actually shipping speeds & estimates. You should include the delivery speed for each location as well as shipping options (expedited, standard, express, etc.).

You’ll also want to include any relevant information on your packaging, returns, delays, or undeliverable locations. If there’s any additional details to include about your brand, be sure to do so. This is completely customizable and fitting to your own company, so make sure to include all relevant branding aspects. If you have all of this covered, you’re ready to publish! Keep in mind that you’ll want to constantly update this policy as information about your brand changes.